Dove Self-Esteem Project
The Dove Self-Esteem Project is very proud of the ongoing partnership with NEDIC since 2004. Together with important partners like NEDIC, we have touched the lives of millions of girls to date, equipping them with critical media literacy skills and self-esteem education to help them reach their full personal potential. Dove envisions a world where beauty is the source of confidence and not anxiety. Since 2005, the Dove Self-Esteem Project has touched the lives of more than one million girls in Canada and almost nine million girls globally, with a mission to reach fifteen million girls by 2015. Women and young girls are encouraged to explore the self-esteem building resources at Dove.ca and Facebook.com/dove, including interactive materials that help mothers, mentors and educators engage girls in a fun exploration and discussion about beauty images.